A 360-Degree panorama for customers and employees of Bayer AG

An interactive 360° mobile app

For the internal event "Day One" of the Bayer Group, the company was looking for a digital solution that would give employees around the world an overview of the various business units: Pharmaceuticals, Animal Care, Consumer Health, Digital Crop Science. A very complex task, as all areas of the company are linked to high-tech topics.

So our task was to develop a digital solution that presents all the details as simply and clearly as possible. Our concept was to develop an interactive 360° mobile app with an overarching storyline about the Bayer world.

Long story short: Everyone was excited

Our creative content and technology unit first developed designs for all 2D and 3D elements. We then used this as the basis for designing a complete Bayer corporate world in 360°, in which we combined real images and highly realistic 3D models.

The multilingual 360° experience could be accessed on the day of the event via a QR code that was printed on branded cardboards which were handed out to all employees. The successful group-wide use of the virtual reality app on Day One led Bayer to use the app for external visitors as well. To update the content in the app, we developed a special web platform that allows easy content management. Are you looking for a digital solution for your event? Get in touch!

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