An interactive 360° mobile app
For the internal event "Day One" of the Bayer Group, the company was looking for a digital solution that would give employees around the world an overview of the various business units: Pharmaceuticals, Animal Care, Consumer Health, Digital Crop Science. A very complex task, as all areas of the company are linked to high-tech topics.
So our task was to develop a digital solution that presents all the details as simply and clearly as possible. Our concept was to develop an interactive 360° mobile app with an overarching storyline about the Bayer world.
Our creative content and technology unit first developed designs for all 2D and 3D elements. We then used this as the basis for designing a complete Bayer corporate world in 360°, in which we combined real images and highly realistic 3D models.
The multilingual 360° experience could be accessed on the day of the event via a QR code that was printed on branded cardboards which were handed out to all employees. The successful group-wide use of the virtual reality app on Day One led Bayer to use the app for external visitors as well. To update the content in the app, we developed a special web platform that allows easy content management. Are you looking for a digital solution for your event? Get in touch!