Phygital marketing is a growing trend in the world of marketing, and it shows no signs of slowing down in 2023. This approach involves combining physical and digital marketing efforts in order to create a cohesive and seamless experience for consumers.
One of the main reasons phygital marketing is still a rising topic is due to the increasing importance of convenience in the modern world. Consumers today expect to be able to shop and interact with brands in a way that is quick, easy, and convenient. Phygital marketing allows businesses to meet this demand by offering a variety of channels for customers to engage with their brand, whether it be through traditional in-store shopping, online shopping, or a combination of both.
Another reason why it is still relevant is due to the increasing use of technology in our daily lives. Consumers are spending more and more time online and on their devices, and businesses need to find ways to reach them in their new digital ecosystem. Phygital marketing allows companies to connect with their customers online, while also maintaining a physical presence through brick and mortar stores or events. So they expand their touchpoints for and with the customer or user.
An additional key benefit of phygital marketing is the ability to personalize the customer experience. By gathering data from both physical and digital interactions, businesses can use this information to create personalized experiences for each customer. This could include targeted advertisements, personalized recommendations, or customized in-store experiences. (Pssst we have a solution for easy inhouse adaptations, personalizations, internationalization of content and experiences. Check our partner VARYCON)
Overall, phygital marketing is still a rising topic because it allows businesses to meet the evolving needs and expectations of consumers in a convenient, personalized, and engaging way. As technology continues to play a larger role in our daily lives, the importance of phygital marketing is only likely to increase.