From our work as content producers, we know the pain points of brand managers and marketers at various companies when it comes to adapting, internationalizing and personalizing content. There are many rounds of coordination that cost time and money and involve a considerable amount of effort. There are often up to two weeks between briefing and final delivery. This is where we come in. The goal was to carry out adaptations, internationalizations and personalizations independently, even in-house at the customer's site, on the basis of an automated approach. Without a lot of training, without know-how. In 2019, we launched VARYCON, which enables marketers and their teams to generate their content independently. In all formats, target group-specific, scalable and above all: fast and easy.
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